Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, our point-of-sale app and accompanying hardware. If you’re a Shopify merchant with both an online and physical presence, your inventory and stock get synced so you can manage your store(s) from one account, on any device.
But this is only scratching the surface.
To properly answer the question “what is Shopify?” it’s helpful to first understand that Shopify is not a singular product—it’s not just a store builder or a tool to sell your products. Shopify is a commerce platform that offers a way to quickly launch your dream business and start selling to your customers, wherever they are. And if you want to customize your store or even build it from the ground up, the Shopify App Store and our APIs make that easy to do. You can also buy a Shopify store through Exchange if you don’t want to start from scratch.
Whether you need to get a simple store up-and-running today or you want to go under the hood yourself and build a unique shopping experience, Shopify is built to be versatile and to grow with you.
If you’re still wondering what you actually get when you sign up for Shopify, keep reading.