Off-Page SEO

Off-Page SEO

Off-page SEO is any effort made outside of your website to improve your search engine rankings.

The Google algorithm doesn’t just use your website to rank pages; it uses your entire web presence. According to First Page Sage, backlinks alone make up 16% of ranking factors.

Which websites and in what context they refer to your brand says a lot about your content. In this way, off-page search engine optimization is very similar to word-of-mouth marketing.

Off-page SEO is a digital record of who’s talking about your brand.

When high-authority websites reference your blog posts, that improves your post’s authority and trustworthiness. This is known as link juice. The equity passed through links ultimately helps your website rank higher in search engine results and gain more organic traffic.

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